A journey through Frida Kahlo's universe: art, passion and Casa Azul

Category: Event
Date: October 27 2025

The Atelier in Via Madama celebrates the art and strength of one of the most iconic figures of the 20th century

The Atelier of Via Madama, cultural and design space promoted by Mac8®, is currently hosting an exhibition dedicated to Frida Kahlo, an artist symbolising freedom, courage and identity.

Through the original photographs of Leo Matiz, the Colombian master of photojournalism, the exhibition tells the authentic face of Frida: proud, intense, immersed in her own aesthetic vision and self-seeking.

The images show the artist in her famous traditional Mexican clothes, in settings that evoke the Casa Azul of Coyoacán - a place that was both refuge, study and setting for his life with Diego Rivera.

The exhibition thus becomes a visual tale that interweaves Latin American art, biography and culture, restoring the complexity and sensitivity of a universal icon.

With this initiative, Mac8® confirms the vocation of Via Madama such as contemporary art and design salon, a space where aesthetics and relationships come together, generating value and connections between artists, professionals and the public.

📅 Exhibition running until 27 November 2025

📍 Atelier di Via Madama - Via Madama Cristina 40, Turin

Summary sheet

Concept: Photography exhibition dedicated to Frida Kahlo through the original shots of Leo Matiz, between art, biography and Latin American culture.

Location: Atelier di Via Madama, a cultural and design space in the heart of Turin.

Identity: Via Madama as a contemporary salon of art and design, a meeting place for aesthetics, relationships and vision.

Value: Art, culture, relationship, memory, connection between visual languages and identity.

Brand essence: A well-kept and welcoming space where art becomes a shared experience and a generator of cultural value.

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Mac8® Spa

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R.E.A.: MI-2740675

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

Share Capital: 50,000 € i.v.

PEC: info@mac8spa.com

Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

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Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

Facebook Linkedin Instagram

Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

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The 'real estate transaction' process is organised as follows:
  1. It identifies what on paper is 'a possible operation'.
  2. Various stakeholders are involved in the operation:
    1.  with capital, i.e. investing liquidity to take over the operation and to carry out the work, paperwork, etc.
    2. with workers, i.e. I participate not with liquid capital but with operational labour
  3. I create a temporary joint venture (ATI) in which the partners of the operation participate
  4. You lock in the operation by trying to pull the price down as much as possible
  5. I carry out renovation work
  6. I am selling the property 
The current process is used by most market players. But because of the time required to carry out steps 2 and 3, it takes a long time, risking losing the transaction because until step 4, the real estate is still on the market. Furthermore, to ensure a good level of profitability, it is more important to buy at a very low price than to sell at a high price on the market, and not having immediate liquidity makes this more difficult. In summary, the profitability of the transaction is mainly dictated by the purchase price, in fact the sale price is to a large extent dictated by the real estate market.  The Mac8® modelInstead, it envisages a different approach...
  • Gathering pre-survey documentation: – Analysis of documentation and creation of the investment sheet – Site visit – Definition of the post-site visit operational sheet
  • Confirm operation: – Sharing of the preliminary agreement with our requests and start of negotiations – Sharing of the financial timeline and potential start date for completion of works (internal action)
  • Sale of the property: – Rendering – Property sheet – etc
Mac8® is a strongly capitalised and very liquid company (with good liquid assets), which allows it to be able to lock in transactions at virtually point 1 immediately. This makes it possible to:
  • Being faster in the implementation of the operation
  • Being able to negotiate the price more by having immediate liquidity to lock in the transaction