The Via Madama brand is born

Category: Project
Date: September 1 2025
Via Madama takes shape.
A new concept combining real estate, design, art and strategy.
A Turin salon dedicated to valuable projects, meetings and visions.
Via Madama is the Atelier of Mac8®, a space dedicated to contemporary living, where projects come to life around the concept of living.
Here, whoever chooses to enter comes into contact with real estate professionals, architects, designers, materials and objects of the highest value, in a well-kept and stimulating environment.
In the spaces of Via Madama, relationships, investment opportunities, valuable projects and unique events are born: an ecosystem that combines skills, aesthetics and vision.
The Via Madama brand also stems from this philosophy: made up of harmonious, recognisable and welcoming shapes, it offers a unique vision in the Turin panorama and becomes a reference point for those seeking beauty, innovation and connection.

Summary sheet

ConceptA combination of real estate, design, art and strategy
Place: Turin salon dedicated to valuable relationships and projects
IdentityMac8® Atelier, a space where living becomes an experience
Value: relations, investments, events, culture
Brand essenceharmonious, recognisable and welcoming shapes → unique vision in the Turin panorama

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Mac8® Spa

VAT 13740200962

R.E.A.: MI-2740675

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

Share Capital: 50,000 € i.v.

PEC: info@mac8spa.com

Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

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Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

Facebook Linkedin Instagram

Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

Facebook Linkedin Instagram
The 'real estate transaction' process is organised as follows:
  1. It identifies what on paper is 'a possible operation'.
  2. Various stakeholders are involved in the operation:
    1.  with capital, i.e. investing liquidity to take over the operation and to carry out the work, paperwork, etc.
    2. with workers, i.e. I participate not with liquid capital but with operational labour
  3. I create a temporary joint venture (ATI) in which the partners of the operation participate
  4. You lock in the operation by trying to pull the price down as much as possible
  5. I carry out renovation work
  6. I am selling the property 
The current process is used by most market players. But because of the time required to carry out steps 2 and 3, it takes a long time, risking losing the transaction because until step 4, the real estate is still on the market. Furthermore, to ensure a good level of profitability, it is more important to buy at a very low price than to sell at a high price on the market, and not having immediate liquidity makes this more difficult. In summary, the profitability of the transaction is mainly dictated by the purchase price, in fact the sale price is to a large extent dictated by the real estate market.  The Mac8® modelInstead, it envisages a different approach...
  • Gathering pre-survey documentation: – Analysis of documentation and creation of the investment sheet – Site visit – Definition of the post-site visit operational sheet
  • Confirm operation: – Sharing of the preliminary agreement with our requests and start of negotiations – Sharing of the financial timeline and potential start date for completion of works (internal action)
  • Sale of the property: – Rendering – Property sheet – etc
Mac8® is a strongly capitalised and very liquid company (with good liquid assets), which allows it to be able to lock in transactions at virtually point 1 immediately. This makes it possible to:
  • Being faster in the implementation of the operation
  • Being able to negotiate the price more by having immediate liquidity to lock in the transaction