Buying works on Frida Kahlo

Category: Art
Date: June 10 2025

On the occasion of Artissima 2025, the Mac8® S.p.A. group will open the doors of its Atelier in Via Madama, located at Via Madama Cristina 69 in Turin, to host the photographic exhibition “The Secret Face of Frida Kahlo”.

 

For the first time in the Piedmontese capital, a selection of 10 previously unpublished shots dedicated to the famous Mexican painter Frida Kahlo, part of the Leo Matiz Foundation's prestigious collection, will be presented.
The exhibition offers a unique and intimate perspective on Frida Kahlo, captured by the lens of the great Colombian photographer Leo Matiz between 1941 and 1947.
The images depict the artist in his iconic Casa Azul and in moments of everyday life, revealing a more personal and authentic side to him.
This glimpse behind the scenes allows us to capture the humanity and strength of one of the most influential icons of the 20th century, far removed from more conventional representations.
The exhibition, curated by Loris Innocenti, is a collaboration between Atelier Mac8, the Leo Matiz Foundation in Mexico City and Galleria Paola Colombari in Milan, bringing together three international realities to celebrate the greatness of Frida Kahlo and the mastery of Leo Matiz.
The photographs are offered for sale directly by the Mac8® S.p.A. Group and represent a valuable investment opportunity in the art world.
The works will be viewable by appointment from 29 October to 27 November 2025 at the Atelier di Via Madama, Via Madama Cristina 69, Turin.

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Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

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Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

Facebook Linkedin Instagram

Email: info@mac8spa.com

Registered Office: TORINO, Corso Vittorio Emanuele II, 6 – 10123

Operational Headquarters: TORINO, Via Madama Cristina, 69 – 10125

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The 'real estate transaction' process is organised as follows:
  1. It identifies what on paper is 'a possible operation'.
  2. Various stakeholders are involved in the operation:
    1.  with capital, i.e. investing liquidity to take over the operation and to carry out the work, paperwork, etc.
    2. with workers, i.e. I participate not with liquid capital but with operational labour
  3. I create a temporary joint venture (ATI) in which the partners of the operation participate
  4. You lock in the operation by trying to pull the price down as much as possible
  5. I carry out renovation work
  6. I am selling the property 
The current process is used by most market players. But because of the time required to carry out steps 2 and 3, it takes a long time, risking losing the transaction because until step 4, the real estate is still on the market. Furthermore, to ensure a good level of profitability, it is more important to buy at a very low price than to sell at a high price on the market, and not having immediate liquidity makes this more difficult. In summary, the profitability of the transaction is mainly dictated by the purchase price, in fact the sale price is to a large extent dictated by the real estate market.  The Mac8® modelInstead, it envisages a different approach...
  • Gathering pre-survey documentation: – Analysis of documentation and creation of the investment sheet – Site visit – Definition of the post-site visit operational sheet
  • Confirm operation: – Sharing of the preliminary agreement with our requests and start of negotiations – Sharing of the financial timeline and potential start date for completion of works (internal action)
  • Sale of the property: – Rendering – Property sheet – etc
Mac8® is a strongly capitalised and very liquid company (with good liquid assets), which allows it to be able to lock in transactions at virtually point 1 immediately. This makes it possible to:
  • Being faster in the implementation of the operation
  • Being able to negotiate the price more by having immediate liquidity to lock in the transaction